Last updated: October 28, 2021
- Personal and other information we collect about you;
- How we use your information;
- How we may share your information with third parties; and
- Your choices regarding the personal information we collect about you.
Please note that the Services are not intended to be accessed or used in the European Economic Area or Switzerland. If you are a resident of any of these countries, please do not use the Services or provide us with your Personal Information.
2. Collection of Your Personal and Other Information
When you visit our website or use our Services, we may collect Personal Information. By “Personal Information” we mean information that can identify or reasonably be linked to an individual, such as:
- Email address(es);
- Phone number(s); and
- Information contained in any material you submit to us, such as your intent to make a bequest.
You may choose not to provide Personal Information (subject to the controls offered by your mobile device’s operating system), but this may prevent you from receiving certain features of the Services.
We also receive Personal Information about you (including your name, your email address, and information about your prior donations and bequests to Nonprofit Customer) from Nonprofit Customer and other service providers acting on behalf of Nonprofit
We also collect non-Personal Information relating to the Services, that is, information that does not personally identify an individual. The non-Personal Information we collect includes how you interact with the Services, information generally collected or “logged” by Internet websites or Internet services when accessed or used by users, and information about your web browser or device accessing or using the Services.
Examples of the non-Personal Information we or our Service Providers collect are:
- Your Internet Protocol (IP) address;
- The pages of our website or landing page that you viewed during a visit;
- What information or content you view or interact with using the Services;
- Language preferences;
- The city, state and/or country in which you are located (but not your precise geographic location); and
- Unique identifiers that are not connected and cannot reasonably be connected to your identity.
Information collected by the Services may be collected by us or one of our Service Providers.
3. Use of Your Information
We use your information in connection with boosting donor engagement and major gift fundraising efforts for Nonprofit Customer and to deliver other services as provided in our contract with Nonprofit Customer. More specifically, we may use the information we collect to:
- Assist us in providing, maintaining, and protecting the Services;
- Provide technical support for the Services and other assistance requested by donors of Nonprofit Customer;
- Improve our online operations;
- Assist Nonprofit Customer in planning, understanding the results of its fundraising activities, and learning about its donor base;
- Communicate with you, such as to provide you with communications relating to your use of the Services or Nonprofit Customer’s charitable or fundraising activities;
- Perform research and analysis aimed at improving our products and services which may be delivered to Nonprofit Customer;
- Comply with our legal obligations;
- Prevent or detect fraud or abuses of our Services; and
- Manage and maintain the systems that provide the Services.
4. Disclosure of Your Information
We may disclose your Personal Information to third parties as described below.
We disclose Personal Information to Nonprofit Customer as part of providing the Services on their behalf. We do this to perform our contract with Nonprofit Customer. For example, we will disclose to Nonprofit Customer bequests you inform to us that you intend to make and other information you provide to us in your communications with us. We also may disclose to Nonprofit Customer information gathered through cookies and other automated information gathering technology so that Nonprofit Customer can understand how you interact with the Services (including our website, survey pages, and emails) and content you are interested in. Additionally we may disclose Personal Information when you authorize or instruct us to do so. We may also disclose Personal Information and non-Personal Information to Service Providers. By “Service Providers” we mean companies, agents, contractors, service providers, or others engaged to perform functions on our behalf (such as provision of data storage, hosting of our website or survey page, marketing of our products and services, transmission of emails, and conducting audits). When we use a Service Provider, we require that the Service Provider use and disclose the Personal Information and non-Personal Information received from us only to provide their services to us or as required by applicable law.
We may also disclose your Personal Information to third parties when we believe, in good faith and in our sole discretion, that such disclosure is reasonably necessary to (a) enforce or apply the terms and conditions of the Services, including investigation of potential violations thereof, (b) comply with legal or regulatory requirements or an enforceable governmental request, (c) protect the rights, property or safety of us, our users or other third parties, (d) prevent a crime or protect national security, or (e) detect, prevent or otherwise address fraud, security or technical issues.
Finally, we reserve the right to transfer information (including your Personal Information) to a third party in the event of a sale, merger, or transfer of all or substantially all of the assets of our company relating to the Services, or in the unlikely event of a bankruptcy, liquidation, or receivership of our business. We may also disclose non-Personal Information, which has been de-identified so that it cannot reasonably be linked to an individual and is aggregated with information about other users of our products and services, to our clients, business partners, merchants, advertisers, investors, potential buyers and other third parties if we deem such disclosure, in our sole discretion, to have sound business reasons or justifications.
Please note that MarketSmart will not sell your Personal Information or share it with third parties (other than Nonprofit Customer) so that they can market to you.
5. Cookies and Automatic Information Gathering Technologies
Every time you use the Services (e.g., open an email, or access our website or survey page), we collect Personal Information and non-Personal Information (discussed above in Section 2) regarding that use. For example, to improve our Services, we collect how, when, and which parts of our website or survey page or its features you use). Also, we may use your device’s unique identifier (UDID) or other unique identifiers to assist us in collecting and analyzing this data.
To assist us in collecting and storing this non-Personal Information, we may employ a variety of technologies, including “Cookies,” local browser storage, and “web beacons,” “pixels,” or “tags.” A “Cookie” is a small amount of data a website operator, or a third party whose content is embedded in that website, may store in your web browser and that the website operator or, as applicable, the third party, can access when you visit the website. A Cookie may also refer to web-browser-based storage provided by Adobe’s Flash plugin (a “Flash Cookie”). A web beacon, pixel or tag is a small, usually-transparent image placed on a web page that allows the operator of that image, which may be the operator of the website you visit or a third party, to read or write a Cookie.
Please be aware that Cookie management tools provided by your browser may not affect Flash Cookies. To learn how to manage privacy and storage settings for your local browser storage, please refer to the end user documentation for your browser.
6. Transparency and Choice; Do Not Track Signals
We ask individual users to identify themselves and the information requested to be accessed, corrected, or removed before processing such requests, and we may decline to process requests that are unreasonably repetitive or systematic, require disproportionate technical effort, jeopardize the privacy of others, would be extremely impractical, or relate to information that is not associated with your Personal Information. In any case, where we provide information access and correction, we perform this service free of charge, except if doing so would require a disproportionate effort.
Please be aware that if you request us to delete your Personal Information, you may not be able to continue to use the Services. Also, even if you request that we delete your Personal Information, we may need to retain certain information for a limited period of time to satisfy our legal, audit and/or dispute resolution requirements.
We support the development and implementation of a standard “do not track” browser feature that provides customers with control over the collection and use of information about their web-browsing activities. Once a standardized “do not track” feature is released, we intend to adhere to the browser settings accordingly.
You can opt out of receiving marketing emails from us by clicking on the “unsubscribe” link in the e-mails. Please note that it may take up to ten (10) business days for your opt-out request to be processed. Also, even if you opt out of marketing e-mails, we may continue to send you certain non-commercial emails, such as confirmations of requests you have made.
7. Privacy Notice for California
For purposes of this Notice “Sell,” “Selling,” “Sale,” or “Sold,” means selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, personal information to another business or a third party for monetary or other valuable consideration.
You may have heard of the California Consumer Privacy Act of 2018 and the California Privacy Rights Act of 2020 (together, the “California Privacy Laws”). MarketSmart is a “service provider” on behalf of Nonprofit Customer under the California Privacy Laws with respect to any of your Personal Information that it receives or processes. MarketSmart complies with the obligations of a “service provider” under the California Privacy Laws and with the confidentiality and privacy obligations in Nonprofit Customer contracts as they relate to information about California Consumers. This means, among other things, that we will not sell your Personal Information, will not use it to market our own products or services, and will not disclose it to third parties other than Nonprofit Customer for their own marketing purposes.
If you are a California Consumer and have any questions about our privacy practices or how we collect, use and disclose your Personal Information, please email us at firstname.lastname@example.org.
The Services are not intended for users under 18 years of age. We do not knowingly collect Personal Information from users under 18 years of age. We do not authorize users under 18 years of age to use the Services.
9. Information Security
We utilize reasonable information security measures to safeguard your Personal Information against unauthorized access, modification, or destruction. For example, we utilize Secure Socket Layer (SSL), Transport Layer Security (TLS), or similar encryption technology when sensitive data is transmitted over the Internet, and use firewalls to help prevent external access into our network. However, no data transmission over the Internet and no method of data storage can be guaranteed to be 100% secure. Therefore, while we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its security.
We restrict access to Personal Information in our possession to our employees and Service Providers who need to know that information in order to operate, develop, improve or support our Services. If we share Personal Information with Service Providers, we require that they also use reasonable information security measures to safeguard your Personal Information, and only use your Personal Information for the purposes for which we share it with them.
10. Third Party Websites
Please note that the Services may link or integrate with third-party sites, services or apps, including Nonprofit Customer’s website. We are not responsible for the privacy or security policies or practices or the content of such third parties. Accordingly, we encourage you to review the privacy and security policies and terms of service of those third parties so that you understand how those websites collect, use, share and protect your information.
11. Changes to this Policy
6404 Ivy Lane, Suite 110, Greenbelt, MD 20770